Sergey Bobrov
Senior Product Manager
Sergey Komarov
Head of Digital Channels and PO Guild
Period
June 24 - 25
Level
Junior - Expert
Language
Russian
Format
Offline
Place
FinTech Hub
Unlock Product Management Excellence
- gain practical experience
- expert guidance to improve your skills and advance your career.
- learn product management principles, methodologies, and tools.
- have the skills to effectively lead product development, collaborate with teams
- learn how successfully bring valuable products to the market.
Why Product Management Bootcamp
- In-depth Learning: Gain a deep understanding of product management principles, methodologies, and tools.
- Practical Approach: Learn through hands-on exercises, case studies, and real-world projects.
- Industry Expertise: Benefit from the experience and insights of our skilled mentors.
- Career Advancement: Enhance your professional profile and open doors to better job opportunities.
- Cross-functional Collaboration: Network and collaborate effectively with program participants and mentors.
Learn from the best experts in PM
Sergey Bobrov
Senior Product Manager
Product Manager with nine years of experience in product development and management in EdTech, FinTech, and MediaTech. His expertise covers areas ranging from creating products from scratch to improving existing products and finding new paths for growth.
Beginning his career as a product manager in an FMCG company, he created a product with 96% brand awareness in the market. He later shifted his focus to EdTech and FinTech projects, and his portfolio includes an EdTech startup in partnership with Oxford University and the #1 mobile banking app on the market.
Sergey has an impressive background, having graduated from Moscow State University’s Faculty of Computational Mathematics and Cybernetics in 2009. He has worked as a PO and CPO in three large banks. He has led various products, including Personal Financial Management, Smart Tips, Personalization, Search in the banking application, Identity Provider, Deposits, and Investments. He has experience launching digital products to an audience of over 50 million MAU. Currently, as a CPO, Sergey is responsible for all digital channels and the Product Owners Guild in a foreign bank.
In 2017, Sergey’s product “Smart Tips” won the EFMA award for “Big Data, Analytics, and AI” under his leadership.
Sergey Komarov
Head of Digital Channels and PO Guild
Participants at the bootcamp will learn :
Overview of product management and key responsibilities
Understanding user needs and personas to build customer-centric products
Developing product requirements and features based on user insights
User story mapping exercise to effectively plan and prioritize product development
Product development methodologies such as Agile and Waterfall for efficient project management
Intro to product road mapping and prioritization techniques
Key metrics and KPIs for measuring product success and performance
Product launch strategies, tactics, and creating a product roadmap for successful product launches
Agenda
08.30 - 09.00
Breakfast
09:00 - 09:30
Welcome and introductions
09:30 - 10:30
Overview of product management and key responsibilities
Understanding user needs and personas
10:30 - 11:00
Group exercise: Understanding user needs and personas
11:00 - 11:10
Discussion after the exercise
11:10 - 12:00
Product launch strategies and tactics
Introduction to product road mapping and prioritization
12:00 - 12:30
Group exercise: creating a product roadmap and launch plan
12:30 - 12:40
Discussion after the exercise
12:40 - 13:40
Lunch
13:40 - 14:40
Developing product requirements and features
14:40 - 15:10
Group exercise: User story mapping
15:10 - 15:20
Discussion after the exercise
15:20 - 16:20
Product development methodologies (Agile, Waterfall, etc.)
Key metrics and KPIs for measuring product success
16:20 - 16:50
Group exercise
16:50 - 17:00
Discussion after the exercise
17:00 - 18:00
Q&A. Conclusions
08.30 - 09.00
Breakfast
09:00 - 09:30
Review and Q&A from Day 1
09:30 - 10:00
Introduction to user research and usability testing
10:00 - 10:30
Understanding the product development lifecycle
10:30 - 11:00
Best practices for working with cross-functional teams
11:00 - 12:00
Deep dive in metrics (AAARR)
12:00 - 13:00
Lunch
13:00 - 14:00
A \ B tests and data driven approach
14:00 - 14:30
Group excercise: Data analytics
14:30 - 15:30
Product frameworks
15:30 - 16:00
Group exercise: creating a five star product
16:00-16:30
Review and Q&A. Conclusions
Organisers
The biggest PM Community in Moldova
The Product Management Community is a strong and proactive community focused on developing local product professionals and enhancing the Moldovan market in the field of product management. We offer a comprehensive platform for professionals to connect, learn, and grow through different networking opportunities specifically:
- Monthly thematic meet-ups with 30-60 participants
- Telegram group with 351 product management enthusiasts
- Tailored workshops for small groups on specific topics
- Specialized product management course
- Successful annual conference that gathered 250 product management professionals
Partners
